ELPRO-BUCHS AG with domicile at Langäulistrasse 45, 9470 Buchs, Switzerland (registration number CHE-103.666.035) (hereinafter referred to as the "Company") owns and operates the websites elpro.com and elpro.cloud and other sub-domains (hereinafter referred to as the "Website").
The Company will process your personal data based on the following grounds for the following purposes:
Anonymous data collected by the Company includes the following ("Anonymous Data"):
Each time the Website is accessed (including each time a file is downloaded from the Website), data relating to such access by the User is saved in a log file (the "Log Data").
The Log Data includes in particular:
The Company collects personal data of the User, i.e. information that permits the Company to identify the User. The collection of such personal data from the User is limited to data that the User has provided to the Company voluntarily by entering such data in respective input fields on the Website and data relating to the User's interests and preferences obtained and interpreted from the User's actions on the Website (collectively, "Personal Data").
Such Personal Data includes in particular:
The Anonymous Data is used to anonymously analyze the usage of the Website and for related anonymous statistical purposes only.
The Company uses the Personal Data for the following purposes:
In the context of our business activities and in line with the purposes of the data processing, we may transfer data to third parties, insofar as such a transfer is permitted and we deem it appropriate, in order for them to process data for us or, as the case may be, their own purposes. In particular, the following categories of recipients may be concerned:
Certain Recipients may be within Switzerland but they may be located in any country worldwide. In particular, you must anticipate your data to be transmitted to any country in which the Company is represented by affiliates, branches or other offices as well as to other countries in Europe and the USA where our service providers are located. If we transfer data to a country without adequate legal data protection, we ensure an appropriate level of protection as legally required by way of using appropriate contracts (in particular on the basis of the standard contract clauses of the European Commission, which can be accessed here) or binding corporate rules or we rely on the statutory exceptions of consent, performance of contracts, the establishment, exercise or enforcement of legal claims, overriding public interests, published personal data or because it is necessary to protect the integrity of the persons concerned. You can obtain a copy of the mentioned contractual guarantees at any time from the contact person named under Section 1 above insofar they are not available under the aforementioned link. However, we reserve the right to redact copies for data protection reasons or reasons of secrecy or to produces excerpts only.
There may be circumstances under which the Company may be legally compelled to disclose your personal information. These circumstances may include, among others, situations where disclosure is required by law applicable to the Company, or necessary to comply with an order of a court or governmental agency, export control, or necessary for matters of safety and security. In such cases, the Company will make good faith efforts to provide only that information which is the subject of the official order or request.
Such requests shall be addressed to: firstname.lastname@example.org
The Company will not sell, rent, or lease your personal information to others.
Similarly, we ask that you to not provide us with information about third parties without their permission. You represent that, when providing us information about third parties, you have obtained previous, express and informed consent of such parties to process their personal data.
The information generated by the Cookie about the Users' use of the Website (including the IP address of the User) will be transmitted to and stored by Google on servers in the United States. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
Google will use this information on behalf of the Company for the purpose of evaluating the Users' use of the Website, compiling reports on Website activity for the Company and providing other services relating to Website activity and internet usage to the Company.
The use of Google Analytics is necessary for the purpose of the legitimate interests pursued by the Company for the performance and the improvement of the services provided by the Company (see art. 6 para. 1 lit. f GDPR, if applicable).
Google agreed to comply with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks ("Privacy Shield") that were designed by the U.S. Department of Commerce and the European Commission and Swiss Administration to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. Additional information about the Privacy Shield can be obtained here.
Additional information about the Google Analytics Opt-out Browser Add-on can be obtained here.
The Company also use Google AdWords, which is an analytics service provided by Google, as well as the Conversion Tracking function of Google AdWords. For this purpose, Google AdWords uses a conversion tracking cookie saved on your computer (“conversion cookie”) when you click on an advertisement displayed by Google. These cookies expire after 30 days and are not used to identify the user personally. When you visit certain pages on the website, Google and the company can see whether you have clicked on the ad and were redirected to this page.
If you do not want to participate in tracking, you can opt out of the use of this cookie – for example, by configuring your browser to disable the automatic saving of cookies in general or to block cookies from the domain “googleleadservices.com”.
Conversion cookies are used to collect information for statistical purposes. These statistics tells the company the total number of users who have clicked on the respective ad displayed by Google and who has visited a page that includes a conversion tracking tag.
In addition to conversion tracking, the company also use the following functions:
The remarketing feature provided by Google and other providers allows the company to approach users who have already visited the website. This allows the company to present their advertising to target groups who have already shown an interest in their products or services. Based on the usage of websites in Google’s advertising network (“display network”) in the last 30 days as well as with the context-based search engine, AdWords also identifies which interests and attributes the users of the website have in common. Based on this information, AdWords then identifies new potential customers whose interests and attributes are similar to those of the website users for marketing purposes. Target group-specific remarketing is carried out using a combination of cookies, such as Google Analytics cookies, and Google DoubleClick cookies.
The Website may utilize content of third party providers, such as graphics of other websites. This implicates that the third party providers of such content may recognize the IP address of the User, as the IP address is required for the transmission of the related data to the browser of the User.
The Company uses its best efforts to make sure that only such services of third party providers are used, which only use the IP address of the User in order to effect the presentation of such content. However, the Company cannot prevent that the third party provider uses the IP address for different purposes.
This website uses the following technologies for advertising purposes: Google Ads Conversion Tracking, Google Remarketing by Google, LinkedIn and Facebook Pixel and Aioma.
Google Ads Conversion Tracking uses a cookie to determine performance after you click on a Google Ads ad. As part of Google Remarketing, cookies are used to collect the surfing behavior of website visitors for marketing purposes in anonymized form and used to tailor advertising offers to your interests. Under no circumstances will personal data be collected or stored by these technologies that would allow your identity to be inferred. The DoubleClick by Google cookie (Pixel TAG) is also used to enable remarketing for products such as Google Ads in the Google Display Network. Information such as the time of your visit is stored in the cookies, as well as information on whether this is your first visit and details of the website that referred you to this website.
The provider Aioma AG, Hardturmstrasse 105, CH-8005 Zurich uses "cookies" (text files that are stored on your computer and allow an analysis of the use of the website). The information generated about your use of the website www.elpro.com is usually transmitted to a server of Aioma in Switzerland, stored there and used exclusively by ELPRO internally.
The Website uses plugins of third-party social media providers (collectively "Social Media Plugins" of the respective "Social Media Provider"), including the following:
The Social Media Plugins of the Social Media Providers allow for special functions which the User might find useful or interesting. Such special functions include, for instance, the possibility to share certain content of the Website with third parties (e.g. by using the share function of Facebook) or to highlight the User's interest via third party websites (e.g. by following the Company through a corresponding function of Twitter).
The User is hereby made aware of the fact that, if such Social Media Plugins are activated, the User's browser automatically creates a connection to the servers of these Social Media Providers. Therefore, the said Social Media Providers may be able to collect data from the User such as the IP address, the surfing patterns etc. even if the User does not use their services or the respective functions and/or the User is logged out of the respective website. If the User is logged in at such websites, the respective Social Media Providers may identify the User by a cookie set in the User's browser and/or the User's IP address, and link the User's visit of the Website to the User's profile with such service. If the User wants to avoid the collection of such data by the Social Media Provider, the User should make sure that he is logged out of the respective website of the Social Media Provider. However, as aforesaid, even when logged out, the Social Media Provider may collect and/or analyse data of the user due to the described implementation of the Social Media Plugin.
The Company has no influence on which data the Social Media Providers collect and how such data is used by the Social Media Providers.
The Social Media Providers provide information on the purpose and the scope of the collection and usage of data by the User, the User's rights and the corresponding options to safeguard the User's privacy. Such additional information can be found as follows:
The Company will store the Personal Data on a server located in Switzerland.
Certain cookies are necessary for technical reasons to make the website easier to use. Some features of the website will not work without cookies. Such features require that it be possible to recognize your browser again when viewing a new page. Analytics cookies are used additionally for the purpose of improving the quality of the website and its contents. Analytics cookies allow the company to see how the website is being used so that they can continually optimise their services.
There are a variety of tracking technologies that may be included in mobile applications, and these are not browser-based like cookies and cannot be controlled by browser settings. Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps. You can stop all collection of information via our mobile applications by uninstalling them. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain location-based services, by adjusting the permissions in your mobile device.
In accordance with and as far as provided by applicable law (as is the case where the GDPR is applicable), you have the right to access, rectification and erasure of your personal data, the right to restriction of processing or to object to our data processing in addition to right to receive certain personal data for transfer to another controller (data portability). Please note, however, that we reserve the right to enforce statutory restrictions on our part, for example if we are obliged to retain or process certain data, have an overriding interest (insofar as we may invoke such interests) or need the data for asserting claims. If exercising certain rights will incur costs on you, we will notify you thereof in advance. If you have given us your consent to process your personal data for certain purposes (for example when registering to receive newsletters or carrying out a background check), we will process your personal data within the scope of and based on this consent, unless we have another legal basis, provided that we require one. Consent given can be withdrawn at any time, but this does not affect data processed prior to withdrawal. Please further note that the exercise of these rights may be in conflict with your contractual obligations and this may result in consequences such as premature contract termination or involve costs. If this is the case, we will inform you in advance unless it has already been contractually agreed upon.
In general, exercising these rights requires that you are able to prove your identity (e.g., by a copy of identification documents where your identity is not evident otherwise or can be verified in another way). In order to assert these rights, please contact us at the addresses provided in Section 19.
In addition, every data subject has the right to enforce his/her rights in court or to lodge a complaint with the competent data protection authority. The competent data protection authority of Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).
We process and retain your personal data as long as required for the performance of our contractual obligation and compliance with legal obligations or other purposes pursued with the processing, i.e. for the duration of the entire business relationship (from the initiation, during the performance of the contract until it is terminated) as well as beyond this duration in accordance with legal retention and documentation obligations. Personal data may be retained for the period during which claims can be asserted against our Company or insofar as we are otherwise legally obliged to do so or if legitimate business interests require further retention (e.g., for evidence and documentation purposes). As soon as your personal data are no longer required for the above-mentioned purposes, they will be deleted or anonymized, to the extent possible.
The Company takes appropriate measures to safeguard the User's Personal Data against loss, misuse, unauthorized access and disclosure. Such measures include the usage of networks which are secured by firewalls and passwords in line with industry standards.
As a Swiss entity, the Company is subject to Swiss data protection law and is as such obligated to safeguard the data of the Users.
The "controller" of data processing as described in this data protection statement (i.e. the responsible person) is Freddie Sorensen. His contact details are as follows: